{"title":"Hero Collection","description":"","products":[{"product_id":"fight-the-power","title":"Fight The Power | Espresso Blend","description":"\u003cp\u003eEspresso Blend\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003ePapua New Guinea \u0026amp; Peru\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003ePassionfruit, Brown Sugar, Toffee\u003cbr\u003eRecommended Brew Method: Espresso\u003cbr\u003e10 oz. \u003c\/p\u003e\n\u003cp\u003eIntroducing \u003cstrong\u003eFight The Power\u003c\/strong\u003e—an espresso blend born from the highlands of Papua New Guinea and the lush lands of Peru. This bold, expressive roast is part of Red Bay’s Hero Collection, honoring legacy, resistance, and the fight for a better tomorrow.\u003c\/p\u003e\n\u003cp\u003eThis espresso blend brings together two origin-driven coffees chosen for balance, sweetness, and versatility. Peru contributes a clean, structured foundation with soft acidity and caramelized sweetness, while Papua New Guinea adds depth, gentle fruit, and a rounded cocoa finish.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCoffee Story\u003c\/strong\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePapua New Guinea \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eGrown in the lush, mountainous highlands of Papua New Guinea, this coffee comes from the Siane region in Chimbu Province, an area known for dense forests, rich volcanic soils, and a tropical monsoon climate ideal for slow cherry maturation. Most farms here are small, family-run plots tucked into steep terrain, where coffee is a vital part of daily life.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThis lot is produced by members of the Siane Organic Agriculture Cooperative (SOAC) in the Chuave District. Through SOAC, farmers gain direct access to international markets, allowing them to earn more stable and sustainable incomes. The cooperative also supports quality improvement, organic certification, access to financing, and community programs that promote education and gender equity.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003ePeru\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003ePeru is home to an extraordinary range of landscapes and cultures, with more than 28 distinct microclimates spread across the Andes, Amazon basin, and coastal regions. This diversity creates ideal conditions for producing high-quality coffee year-round, particularly at higher elevations where cooler temperatures support slow, even cherry development.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003ePeru is the third-largest coffee producer in South America, following Brazil and Colombia. All of Peru’s coffee production is 100% washed Arabica, known for its clarity and balance in the cup. More than 95% of Peruvian coffee producers are smallholder farmers, typically managing farms of fewer than three hectares, making coffee an essential livelihood for rural communities across the country.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cbr\u003e\u003cstrong\u003eFeatured in Barista Magazine: https:\/\/www.baristamagazine.com\/wake-up-fight-the-power-with-red-bay-coffee-sinners-director-ryan-coogler\/\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1465\/6106\/files\/FullSizeRender.jpg?v=1769464013\" alt=\"\"\u003e\u003c\/p\u003e","brand":"Red Bay Coffee","offers":[{"title":"Default Title","offer_id":43470933557347,"sku":"FP10OZ","price":21.07,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1465\/6106\/files\/FTP-hero-bag-FRONT.jpg?v=1772083018"},{"product_id":"people-get-ready","title":"People Get Ready | Guatemalan Medium Roast","description":"\u003cp data-end=\"332\" data-start=\"234\"\u003e\u003cmeta charset=\"utf-8\"\u003eGuatemala\u003cbr\u003eMedium Roast\u003cbr\u003eRed Apple, Hazelnut, Milk Chocolate\u003cbr\u003e10 oz.\u003c\/p\u003e\n\u003cp data-end=\"593\" data-start=\"406\"\u003eGet ready for something timeless. \u003cem data-end=\"458\" data-start=\"440\"\u003ePeople Get Ready\u003c\/em\u003e is a smooth and soulful medium roast from Guatemala. Crafted for those who believe in heritage and the power of community.\u003c\/p\u003e\n\u003cp data-end=\"825\" data-start=\"595\"\u003eThis coffee opens with crisp \u003cstrong data-end=\"637\" data-start=\"624\"\u003ered apple\u003c\/strong\u003e brightness, eases into a warm \u003cstrong data-end=\"680\" data-start=\"668\"\u003ehazelnut\u003c\/strong\u003e center, and finishes with creamy, comforting \u003cstrong data-end=\"744\" data-start=\"726\"\u003emilk chocolate\u003c\/strong\u003e. It’s an easy-drinking cup with layers of depth. \u003c\/p\u003e\n\u003cp data-end=\"825\" data-start=\"595\"\u003e\u003cstrong\u003eCoffee Story\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eGrown in the highlands of Huehuetenango, Guatemala, this coffee comes from one of the country’s most celebrated regions. The region's Cuchumatanes mountain range has the highest non-volcanic peaks in all of Central America and is the highest and driest of the three non-volcanic regions of Guatemala. High elevations, cool temperatures, and long growing seasons create coffees that are clean, sweet, and beautifully balanced.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThis coffee is sourced through Onyx Green Coffee, a family-led importer dedicated to building long-term, equitable relationships with smallholder producers in Guatemala. In 1957, Felipe Martinez planted coffee in the rugged mountains of Huehuetenango. Nearly 50 years later, his grandson Edwin Martinez began importing the family’s coffee—expanding to include neighboring farming families and creating sustainable market access beyond their own farm. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThis offering stays true to Huehuetenango’s signature profile: a sweet, juicy cup with nuanced fruit notes and a clean, lingering finish.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eIdeal Brew: Pour Over\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eRatio 1:15\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"1537\" data-start=\"1276\"\u003e \u003c\/p\u003e","brand":"Red Bay Coffee","offers":[{"title":"Default Title","offer_id":43470939291747,"sku":"PG10OZ","price":21.86,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1465\/6106\/files\/PGR-hero-bag-FRONT.jpg?v=1772082956"},{"product_id":"this-is-america","title":"This Is America | Peruvian Dark Roast","description":"\u003ch1 data-section-id=\"237rhm\" data-start=\"243\" data-end=\"260\" class=\"PDq2pG_selectionAnchorContainer\"\u003eThis Is America\u003cspan aria-hidden=\"true\" class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h1\u003e\n\u003cp data-start=\"262\" data-end=\"276\"\u003e\u003cstrong data-start=\"262\" data-end=\"276\"\u003eDark Roast\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3 data-section-id=\"1krg0gn\" data-start=\"278\" data-end=\"295\"\u003eTasting Notes\u003c\/h3\u003e\n\u003cp data-start=\"296\" data-end=\"323\"\u003e\u003cstrong data-start=\"296\" data-end=\"323\"\u003ePlum • Almond • S'mores\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"325\" data-end=\"641\"\u003eBold without being overpowering, This Is America brings together deep chocolate richness with notes of ripe plum, toasted almond, and the nostalgic sweetness of toasted marshmallow and graham cracker. Roasted dark to develop a full body and smooth finish, it's a comforting everyday coffee with plenty of complexity.\u003c\/p\u003e\n\u003chr data-start=\"643\" data-end=\"646\"\u003e\n\u003ch2 data-section-id=\"1lbltu\" data-start=\"648\" data-end=\"668\"\u003eAbout This Coffee\u003c\/h2\u003e\n\u003cp data-start=\"670\" data-end=\"1087\"\u003eThis Is America is sourced from smallholder farmers across Peru, where coffee grows along the eastern slopes of the Andes in the regions of Chanchamayo, Amazonas, and San Martín. These mountain landscapes provide ideal growing conditions, with warm days, cool nights, and elevations between 1,200 and 1,600 meters that help develop coffees with exceptional sweetness and balance.\u003c\/p\u003e\n\u003cp data-start=\"1089\" data-end=\"1396\"\u003eThe coffee is fully washed and carefully processed by producers on their own farms. As specialty coffee continues to grow in Peru, many farming communities are investing in improved drying methods that elevate consistency while preserving the character of each harvest.\u003c\/p\u003e\n\u003cp data-start=\"1398\" data-end=\"1684\"\u003eRoasted to a dark profile, this coffee delivers a rich, chocolate-forward cup with caramelized sweetness, a full body, and a smooth finish that never becomes overly bitter. It's equally enjoyable brewed as a drip coffee, French press, or pour over.\u003c\/p\u003e\n\u003chr data-start=\"1686\" data-end=\"1689\"\u003e\n\u003ch3 data-section-id=\"iow0qw\" data-start=\"1691\" data-end=\"1709\"\u003eCoffee Details\u003c\/h3\u003e\n\u003cp data-start=\"1711\" data-end=\"2011\"\u003e\u003cstrong data-start=\"1711\" data-end=\"1722\"\u003eOrigin:\u003c\/strong\u003e Peru\u003cbr data-start=\"1727\" data-end=\"1730\"\u003e\u003cstrong data-start=\"1730\" data-end=\"1742\"\u003eRegions:\u003c\/strong\u003e Chanchamayo, Amazonas \u0026amp; San Martín\u003cbr data-start=\"1777\" data-end=\"1780\"\u003e\u003cstrong data-start=\"1780\" data-end=\"1794\"\u003eProducers:\u003c\/strong\u003e Various smallholder farmers\u003cbr data-start=\"1822\" data-end=\"1825\"\u003e\u003cstrong data-start=\"1825\" data-end=\"1839\"\u003eElevation:\u003c\/strong\u003e 1,200–1,600 masl\u003cbr data-start=\"1856\" data-end=\"1859\"\u003e\u003cstrong data-start=\"1859\" data-end=\"1873\"\u003eVarietals:\u003c\/strong\u003e Bourbon, Catimor, Caturra, Pache, Typica\u003cbr data-start=\"1914\" data-end=\"1917\"\u003e\u003cstrong data-start=\"1917\" data-end=\"1929\"\u003eProcess:\u003c\/strong\u003e Fully Washed\u003cbr data-start=\"1942\" data-end=\"1945\"\u003e\u003cstrong data-start=\"1945\" data-end=\"1957\"\u003eHarvest:\u003c\/strong\u003e March–September\u003c\/p\u003e","brand":"Red Bay Coffee","offers":[{"title":"Default Title","offer_id":43470942503011,"sku":"TA10OZ","price":20.92,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1465\/6106\/files\/TIA-HERO-FRONT.jpg?v=1784829511"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1465\/6106\/collections\/launch-graphic-email.jpg?v=1751588713","url":"https:\/\/www.redbaycoffee.live\/collections\/hero-collection.oembed","provider":"Red Bay Coffee","version":"1.0","type":"link"}